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Despite being a heel for most of his career, he was popular in and out of the ring and was at the peak of his career as a face during 2003–2005, becoming the top wrestler on the SmackDown brand in 2004. His catchphrase became "I Lie! I Cheat! I Steal!" and was used in one of his entrance themes he partly used this phrase in the title of his 2005 autobiography, Cheating Death, Stealing Life. Guerrero's gimmick was that of a "Latino Heat", a crafty, resourceful wrestler who would do anything to win a match. Guerrero performed in Mexico and Japan for several major professional wrestling promotions, and in the United States he performed for Extreme Championship Wrestling (ECW), World Championship Wrestling (WCW), and most notably World Wrestling Federation/Entertainment (WWF/WWE). He was widely considered to be one of the greatest and most influential professional wrestlers of all time. A prominent member of the Guerrero wrestling family, being the son of first-generation wrestler Gory Guerrero. Eduardo Gory Guerrero Llanes (Octo– November 13, 2005) was an American professional wrestler.
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